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Marketing and web marketing for SMEs and micro: advice, articles, tutorial, case study, tools for SME's
Respect for Steve Jobs but…

Respect for Steve Jobs but…

STEVE JOBS, A GREAT PERSON AND A GREAT INNOVATOR

Great respect for Steve Jobs and his figure even before an innovator, a fighter for life, a person who had a great…

Respect for Steve Jobs but…
Destination webmarketing.

Destination webmarketing. Case study: MySwitz…

I gladly publish the summary of my thesis about web marketing of the destination.
The case study was the portal MySwitzerland.com of the DMO Switzerland Tourism.

The summary goes over with the…

Destination webmarketing. Case study: MySwitz…
Happy holidays and happy new year!

Happy holidays and happy new year!

Happy holidays to all,

This year is ending and with high and low (lower than high unfortunately) we are preparing to greet and welcome the new one.
There was not a fantastic…

Happy holidays and happy new year!
Empathy as a marketing tool

Empathy as a marketing tool

Adele Savarese has recently an wrote an interesting article on ninjamarketing.it about  consumer trends expected in 2011 (have a look, it's worth, http://twiturl.de / lmuiaec), in which also spoke of "acts of…

Empathy as a marketing tool
Simplicity, transparency and creativity

Simplicity, transparency and creativity

Lately when I'm out for a walk through the streets of my neighborhood, I see more and more often to shut curtains and banks that take the place of shops…

Simplicity, transparency and creativity
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Imagine an office of a company in which greets you rarely, you often see behind, you do not trust anyone, everyone speaks ill of others, there are many unpleasant, it comes with a few colleagues and is hard to work with someone.

Reminds you of anything? It looks like (even loosely) to your office or your workplace? If yes, may I know if you work well and if the results are lower than potential?

I am sure that the final answers that you gave are NO and YES. I could be wrong, but I doubt it strongly.

What is missing in this environment is the factor H: Humanity.

continue reading...

If you are in the sad situation of the gentleman beside, perhaps this article might interest you.

In the U.S. (the home of every odd but also ingenious inventions) have coined a term for people who are literally "addicted" to work: workaholic. More or less "drunk at work". For most it may seem that this approach to work is rewarding in the end, "Ok, I work like a mule pack but eventually achieve excellent results."

Well, not always so. Go and tell to Toyota, the home of visual management and lean production that after these ingenious innovations management, have had serious problems in a context in which they had staked everything, quality. The myth of infallibility was then strained and management of half the world had to consider what it really means productivity and quality, with results once again disappointing.

Also in the U.S. someone has instead tried to observe the situation from another perspective, and if too much work without breaks and without a good atmosphere, instead of helping, the worst individual performance? And here lies the famous paradox of productivity: work less often means producing better. Why? continue reading...

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